ERTICO — ITS Congresses · Europe & Worldwide
The mobility ecosystem came together at scale. How could that presence create stronger connections and continuity?
The European and World ITS Congresses bring together public authorities, cities, industry, researchers and mobility specialists around intelligent transport systems.
The dynamics
Programme, partnerships, exhibition, host priorities and marketing all contributed to the same congress proposition, shaped by different areas of expertise, responsibilities and stakeholder needs.
My contribution
I led congress marketing, positioning and audience engagement, working across ERTICO teams, host organisations, media partners, PCOs and delivery partners to translate these different perspectives into coherent audience strategies, narratives, content and campaigns.
What shifted
Across successive congresses, the marketing strategy and market-facing proposition became clearer and more consolidated, strengthening audience focus, visibility, delegate engagement and conversion.
What the experience revealed
Working across Congress marketing, one pattern became increasingly visible: programme, partnerships, commercial priorities, communications and participant experience were developed through different workstreams. The strength of each mattered, but so did the connections between them.
Within my marketing and communications scope, I worked to strengthen coherence in the Congress positioning, its audience focus and how the wider experience was communicated.
That experience sharpened how I understand strategic gatherings: not only as a set of workstreams to deliver well, but as an interconnected system where value depends on how purpose, decisions and stakeholder perspectives move between them.
Formal role
Congress Marketing, Positioning & Audience Engagement, ERTICO (2022–2026)